There are many reasons why a SEO strategy fails to deliver.
In this article I ponder over 10 primary reasons why your SEARCH ENGINE OPTIMIZATION strategy could miss its indicate.
1 . No long term perspective
The majority of SEO action plans are described for a limited period of time like 6 months to a year. Many clients feel publish that period there will be no SEARCH ENGINE OPTIMIZATION needed, or at max, some maintenance to keep up the rankings.
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It can this short term thinking that gets site owners caught up in a wrong SEO tactics with little results. The right SEARCH ENGINE OPTIMIZATION strategy needs to create “value” throughout the life time of your online business. Is your SEARCH ENGINE OPTIMIZATION plan the right strategy?
2 . Capturing in the dark
Most SEO experts don’t have a proper strategy in place to secure your rankings. What’s amazing is that the client feels SEO is not something they will understand, and don’t feel they need too. This means your SEO tactics could be shooting darts in the dark hoping to strike the bull’s eye. Are you aware of the SEO strategies being used on your internet site and do you understand them?
3. Insufficient alignment
Most SEO action plans are not consistent, lack participation plus deep perspective into search engines. Numerous SEO experts build random links (from relevant sites) to your website which eventually does push the search positions, sometimes temporarily. But if you want to develop a strong link reputation and acquire life time traffic, then proper position is a must. Is your SEO program in alignment with the new link variables – consistency, relevancy, variety, progression, participation and age of hyperlinks?
4. Playing follow the leader
Most SEO action plans play follow the leader i. e. your competitors. The majority of clients worry too much about the competition (and their rankings) and lesser about the “value” they are creating. The SEO tactic that focuses on chasing after competitors is like a dog trying to catch its own tail. It’s always seems shut, but yet the dog can never catch it. Is your SEO plan chasing its tail?
5. Wrong expectations
The majority of SEO action plans make higher claims and ranking guarantees. Many clients buy into this. The clients who buy into quick or inexpensive SEO schemes need to understand the expectations and deliverables properly. If you do not realize your SEO tactic, how functions and why it works, then best of luck for the same. Is your SEO strategy based on wrong expectations on either aspect?
6. Chasing a dream
Many SEO action plans present the particular dream of tons of traffic that will arrive at your website. Yes, there is business that will come, but the reality is getting business online is not always easy. It involves generating value, building a brand, communicating that will brand, making the brand visible, understanding your target markets and your customer, and a long term vision. And this takes time. Is your SEO plan chasing a dream, or could it be grounded in reality following real world company principles?
7. The bigger the better
Many SEO action plans aim to focus on maximum number of web, user and social communities while link building. And lots of clients get impressed with the huge numbers. What to be kept in mind is that it’s not possible to participate in a lot of communities at the same time, and over a period of time. So bigger is not always better! Do you have a SEO plan in position that focuses on “value and participation” rather than numbers?
8. Forgetting the customer
Most SEO action plans aren’t focused on the customer. If your potential customers are not getting any “value” from your SEO strategy then you are on the path in order to failure. Create value – create that value visible – leads to conversions. Is your SEO plan generating value for your potential customers?
9. Are SEO Strategies the same?
All SEO experts follow the same guidelines; however , all SEO’s don’t have the right SEO strategy in place to get you closer to your online business goals. So take your time to understand the particular SEO strategy you plan to carry out and why you are choosing that SEO plan over others.
10. The incorrect SEO strategy
I believe there are simply no wrong SEO experts, but you will find SEO experts with the wrong SEO strategies. So hire the expert SEO with the right SEO strategy today!