Like a B2B marketer, you should know that having a LinkedIn profile is vital to your internet marketing success.
You may have a profile page already set up with your picture, skills, and work experience… but you’re wondering, “Now what? ”
If you’re trying to figure out how to make LinkedIn work for you as far as producing leads and seeing an actual RETURN ON INVESTMENT, here are three basic tips on how to successfully market yourself on the #1 system for business professionals. Here’s more on LinkedIn Lead Generation Agency Toronto take a look at our own web page.
Go on the connect spree. Search the names of everyone you personally know in the B2B industry, plus ones that you don’t know. When it comes to connecting with brand new people, what I personally do is pick the friend option when it asks, How do you know this person? I’ll then leave a little note that says, “Hey _________ (fill in the blank), I’m in the B2B industry and I had created love to join your network. — Lauren Francis” Sometimes I’ll re-word it, depending on who I’m wanting to connect with, but it’s always something brief and sweet. The key is to produce a personal warm welcome rather than distributing that generic message that LinkedIn automatically provides in the note box. More than likely, your fellow professionals will have no problem accepting your connection requests. After they have accepting, it’s great to send a quick direct message thanking them for the connection, which is among the best ways to begin the ever-important relationship building process.
Keep your news give food to active. LinkedIn has a news feed, similar to Twitter’s, where you can send firm updates and post various types of content. Have a new blog post, video clip, infographic, or white paper to talk about? Your updates will show up on your own profile page, as well as on the LinkedIn homepage with updates from your connections. Attempt to share content on a routine schedule. Sporadic and inconsistent updates may give off the impression that you’re not devoted to building your LinkedIn presence, which usually hurts your branding perception. Furthermore, spend a little time liking, commenting, and sharing content from those in your network. It’s the give-and-take rule of social media. Stay focused on pushing out the own content, but also lend a friendly voice or word of encouragement to someone else’s.
Join lots of organizations in your niche. LinkedIn groups can be where the magic happens. They’re usually filled up with thousands, if not tens of thousands, of various other B2B professionals who come together to talk about expert knowledge, ask questions, give tips, and conduct industry surveys. The most famous B2B groups are filled to the brim with daily discussions for you as a marketer to chime in on. This is how you can really create the branding effects you desire on LinkedIn. By consistently posting well-written articles and asking thought-provoking questions, you can rise as an authoritative tone of voice and go-to expert, thus rendering your company’s brand among the top echelon in the B2B world.
With that perceived value, you can take your LinkedIn marketing efforts and turn it in to a sales funnel back to your primary website. Your branding and social networking should generate leads and turn directly into more site traffic. And from there, only effective web copy can perform the job of turning that potential client into a buyer. Make sure that your LinkedIn strategy is solid enough to see that process all the way through.