The proper way to Grow Your Business Using this Powerful Brand name, Audience and Content-Marketing Tool
We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to exactly what many people still believe, Instagram isn’t only a fun app where you can post meals, holiday and family pics.
Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active regular monthly members sharing 60 million pictures and 1 . 6 billion wants per day.
A note of caution: there are plenty of people out there who promise to grow your Instagram followers by the thousands, but beware. Most of them use fake accounts developed by bots to inflate your numbers.
These types of followers have zero value. In fact , they can even be harmful, wanting to steal your password or photos or infect you having a virus.
According to the data security business Imperva, these bad bots are the cause of 28. 9 per cent of robots on Instagram.
The best way to build your Instagram followers is by being authentic for your brand and your audience.
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Here are 3 or more tips to help you get real Instagram fans:
1 . Tell a Story with Hashtags
It’s great to use your business title as a hashtag, but you need to believe beyond that.
If you want to use your Instagram posts to get followers, use various other hashtags that tell the story of the image you’re sharing. You want to begin a conversation when you’re sharing posts intended for things like:
᾿ Product commences
A good example of a brand who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to event and share their chips, and also to make use of the hashtag when they share photos of the meetups.
By using engaging, relevant hashtags, you can be discovered in Instagram searches plus hopefully build up followers on Instagram.
2 . Get Creative
Instagram is focused on photos, so many people think of the caption as an afterthought.
Don’t neglect the image caption! You can generate engagement and market sharing by using descriptive words that will engage, inspire and entertain your own followers.
Here are some ideas to help you build up followers on Instagram with your content:
᾿ Use questions in your caption. Write your question at the beginning of the particular post so that people see it first.
᾿ Get personal with your article. Tell a story about yourself, or how your product helped or even inspired someone else.
᾿ Ask people to tag others. Asking people to tag three of their best friends or tagging someone they are grateful for provides other potential followers into the formula.
A great example of a brand that will personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate the user on the plight of animals around the world.
Remember when it comes to using Instagram posts to get followers, they have all about being authentic. Don’t use questions in every single post or inform a personal story that isn’t genuine.
several. Go Local
One of the best ways to build your Instagram followers is to get to know your neighbours!
Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s happening near you by going to the search page and clicking on the Places tabs.
Type in the location to see the geotagged articles for that area. Then visit relevant and recent tagged posts — not those of competing businesses, certainly – and leave a remark or even an emoji and the actual person if you like what you see. Hopefully, this will be the start of an organic interaction.
For instance , if you offer life coaching services, you could type in your location followed by “entrepreneurs. ” Local entrepreneurs may be searching for more work and life stability or help with life goals or career challenges.
Similarly, if you have the physical location that people have checked into on Instagram, comment on individuals posters’ pictures to make sure they’re aware of your Instagram presence, and then stick to them.
These are some of the best ways to create Instagram followers the right way: no robots, no shortcuts, just tried and true ways to engage with your audience and turn them into followers!
Susan Friesen, creator of the award-winning web development and digital marketing firm eVision Press, is a Web Specialist, Business and Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill plus support needed to create their online business presence.