They have too easy to neglect having a marketing strategy and movie distribution plan whenever producing on an indie film budget. Producers are focused on fleshing out a tight screenplay, hiring cast and crew while keeping track of every money they spend. Studio budget movies hire goliath companies to develop a marketing strategy and movie distribution arrange for their latest blockbuster.
Indie filmmakers have to get creative with their marketing strategy plus movie distribution plan so their creative hard work doesn’t just vanish after it’s done. I’ve been understanding a lot of good stuff by following what other filmmakers are doing to market a movie in order to make film distribution money.
One movie with a sexually driven theme created art work and an attention grabbing marketing deal that included condoms with the title of the film printed on them. We read they stood out at film festivals with this creative approach. There are also rare indie produced movies that are so damn entertaining they secure meaningful movie distribution with no strong marketing strategy to promote them.
Yet why take the gamble that your film will be one of the rare ones? Thinking of a marketing strategy and movie submission plan early as possible is what prosperous indie producers do. I don’t read entertainment industry trades such as the Hollywood Reporter or Variety because they don’t have information based off the actual life indie cinema scene.
I’ve been looking at blogs more and more that are ran simply by indie producers and filmmakers that share what marketing strategies plus movie distribution plans have worked on their behalf. I really like reading Indie Slate Publication and MovieMaker Magazine because they spend some time focusing on the business of indie filmmaking not just the creative part of the process.
Creating an online buzz for an indie feature is one of the most effective ways to market a show without having to spend money you don’t have. It only takes private time to run a movie blog, Twitter account, Facebook page, Google +1 and other popular social networking outlets. Masses funding for indie movies offers really shown that people do respond to online marketing. The effort to keep a movie blog fresh and stay connected with people pays off in the end. Building interest to get a movie online is the way to go.
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Getting an idea of what the movie submission plan is going to be will depend on what you want like a producer. Are you going to self-distribute or turn to land a distribution deal with a company?
Movie self-distribution makes financial feeling for smaller budget indie movies. Self-distribution allows the creators to maintain control of the rights to their movie. Less money has to be made from direct sales to produce a real profit from a movie because there normally are not distribution fees and percentages applied for by a distributor. Many filmmakers make money for their film investors plus themselves from their work through self-distribution coupled with an aggressive online marketing push they actually themselves.
Landing a movie distribution deal normally offers greater exposure and more people see a movie that is released by a film distribution company globally than a self-distributed titled. Movie marketers that cater to releasing indie films usually don’t put together a big marketing strategy. They have relationships with film purchasers all over the world that receive their directory of available titles or observe what they have at film marketplaces.
Avoid a past mistake We made by sitting back after signing the distribution deal expecting the distributor to market the hell out of the title. It’s important to still have a workable marketing strategy after you sign a movie distribution agreement. You’ll have to check with the distributor to find out what you can and can’t perform to market your movie online. Yet overall it’s a win-win for each in exposure and film sales.